Brand Refresh

In today’s tough economy, business travel is feeling the squeeze more than ever. So, when we took on the challenge for Corporate Traveller, I knew we had to make them stand out by focusing on their human touch. I came up with the fun, playful tone of voice for the 'All Heart, No Hassle' campaign, ditching the cold corporate vibe with lines like 'We’re Friends with Travel Booking Benefits.' It’s all about making business travel feel personal, with round-the-clock support from a team that truly understands their customers.