Woolworths Cricket Blast

Kids are great at world-building. In their imaginations, anything is possible. We used this insight to create the “Imagine the Fun'' campaign. An imaginative journey that transports two kids from a suburban backyard to their local oval, highlighting the fast and fun nature of the Woolworths Cricket Blast. The campaign went live with a hero 30-second TVC and rollout across digital, OOH, radio, and social, complete with a bespoke shoot.