Arnott’s | Shapes Fully Loaded

These Shapes are not your average Shapes. They’re Shapes Fully Loaded. AKA the cool older cousin of the Shapes family. They have at least one tattoo, wear Dr Martens and live in Brunswick.

“Fully Loaded with what?” you may be asking. With both flavour and crunch, my snacky friends! That’s why they needed a really explosive campaign to accompany their launch. Hence why we made a bespoke flavour cannon that shot actual Shapes flavour and blasted it over things. Pretty cool right? The campaign exploded with a hero 15s video and a whole heap of social cut downs and digi OOH.